Born Primitive is an active duty owned-and-operated company that is proud of America and what it stands for. Their apparel is made for athletes of all sizes and skill levels and designed to perform in those critical moments of mental and physical distress when the battle is won or lost. Their apparel is developed and tested by athletes to ensure it has only the highest quality, comfort, and functionality. Born Primitive strives to inspire customers by exemplifying the values of the men and women who inspire them. Sacrifice, honor, and the willingness to defend freedom at all costs. Forever indebted to the heroes who have made the ultimate sacrifice while down range or in the line of duty.